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Web Survey Bibliography

Title An integrated approach: Technology firm conducts worldwide satisfaction research survey via e-mail, Internet
Author Chisholm, J., Slevin, J.,
Source Quirk's Marketing Research Review, October 1997
Year 1997
Access date 25.08.2004
Abstract

Advanced Micro Devices switched from conducting its annual customer satisfaction survey face-to-face and via telephone interviews and mail questionnaires to primarily an Internet survey. This article describes the details of this effort, believed to be the first annual, worldwide customer satisfaction survey by a Fortune 500 company using the Internet as its primary medium.

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Year of publication1997
Bibliographic typeJournal article
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Web survey bibliography - Marketing/business (336)

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